Burger and Lobster
The concept at Burger and Lobster is really simple. Serve a limited range of dishes which ensures freshness and speedy delivery. Overheads can be kept lower due to less wastage and purchasing economies of scale. These savings can then be passed onto the customer in the way of very affordable meals. This in turn draws in the crowds who know that they are getting a good deal. Add on a no reservations policy so the crowds will have to order drinks at the bar while they wait for a table. Genius! I just wish I had thought of it.
Brilliant business model aside, Burger and Lobster really does offer up a good thing. The owners are the people from the popular steakhouse Goodman, and as you can tell by the name it only serves burgers and lobsters, all of which are priced at £20. There is no menu and the lobster comes as either a lobster roll or a whole lobster, steamed or grilled, and with a choice of two sauces. And if you are particularly hungry, an extra £10 affords you a 2 kilo lobster rather than the standard 1.5 kilo option. All meals come with salads and fries.