Novikov
Jay Rayner slated Novikov Mayfair. His review was so harsh it hurt. Ouch! So I had reservations about going to Novikov. But curiosity got the better of me because like Rayner says in his review, Novikov is always full. So surely something about this place makes it a magnet for the crowds? Anyway, there was only one way to find out.
The restaurant is owned by Arkady Novikov, a Russian millionaire restaurateur with more than 50 restaurants throughout Russia. Novikov is his flagship London restaurant, in fact his first outside Russia. It is located on Berkeley Street in Mayfair, across the road from that pretentious celebrity haunt, Nobu Berkeley. Novikov is split between two restaurants, one serving pan-Asian food, and the other serving Italian food. There is also a lounge area in the basement for those just wanting drinks, plus a smallish bar area that graces the entrance to the venue.
We elected to have Italian and the space dedicated to it is double in size to that of the pan-Asian area. Clearly Italian was deemed to be the more popular choice. The pan-Asian restaurant is what you see through the windows from the street and it is rather slick looking. In contrast, the décor of the Italian restaurant, which is tucked away in back away from public view, was a little cheesy. That said, as the space filled up and the atmosphere got busier, we seemed to notice the cheesiness less. This just goes to show that ambience has a lot to do with the feel of a place.
We had the Cornish crab salad with “San Marzano” tomatoes (£19.50) that proved fresh and tasty but which contained a little too much residual shell. This meant you had to spend more time picking bits out of your mouth than you really ought to have had to.