Discover the Origin at La Cucina Caldesi
A couple of weeks I went to a ‘Discover the Origin’ event at La Cucina Caldesi Italian Cookery School. Discover the Origin is a campaign representing Italy, France and Portugal in support of five key products from those countries which bear protected origin designations such as Appellation d’origine contrôlée (AOC). Protected origin designations provides assurance to the consumer about the provenance, quality and the authenticity of the origin of the product. With a trend towards ethical sourcing and seasonal produce, etc, greater awareness in this area only seems fitting.
The five key products supported by Discover the Origin are Parma ham and Parmigiano-Reggiano cheese (Protected Designation of Origin (PDO)), Burgundy wine (AOC) and Port and Douro Valley wines (Denominação de Origem Controlada (DOC)). As a case in point, Parmigiano-Reggiano is not to be confused with any ordinary parmesan cheese. Under Italian law, only versions of this hard granular cheese produced in the Italian areas of Parma, Reggio Emilia, Modena, and Bologna and Mantova may be called Parmigiano-Reggiano – hence the PDO designation. Similar cheeses produced elsewhere are instead to be called parmesan.